November 4, 2020 | News & Press Releases
WEST DES MOINES, Iowa (Nov. 4, 2020) — Hy-Vee announced today the start of Homefront Round Up, its annual fundraiser in which the company teams up with customers to raise money to support veterans, active-duty military members and their families. The fundraiser will be held Nov. 1–15 at more than 275 Hy-Vee stores across its eight-state region.
In its eighth year, Hy-Vee Homefront Round Up invites customers to round up their purchase to the nearest dollar, or any other amount. Donations are welcomed in-store or online through Aisles Online at hy-vee.com. Hy-Vee will match all customer donations up to $100,000, with all proceeds benefitingHope for the Warriors, Operation First Response, Puppy Jake Foundation and the American Red Cross.
Veterans Day Breakfast on Wednesday, Nov. 11
In addition to the Hy-Vee Homefront Round Up, Hy-Vee will commemorate Veterans Day on Wednesday, Nov. 11, by offering a free breakfast to all veterans and active-duty military members. Due to COVID-19 safety precautions, each breakfast will be individually packaged and available via contactless drive-thru in the store parking lot.
Hy-Vee expects to serve more than 90,000 meals at more than 250 stores. In addition to the free breakfast, veterans will also receive 15% off their grocery total when they shop at Hy-Vee on Wednesday, Nov. 11.
Visit hy-vee.com/homefront for more information about Hy-Vee Homefront and our partner organizations that support veterans, active-duty military members and their families.
WHAT: Free Hy-Vee Veterans Day Breakfasts via Contactless Curbside Drive-Thru
WHEN: Wednesday, Nov. 11
WHERE: Hy-Vee Stores
Contact your local Hy-Vee store for breakfast hours and event details.
Members of the media are invited to attend this event.
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Hy-Vee, Inc. is an employee-owned corporation operating more than 275 retail stores across eight Midwestern states with sales of $11 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 85,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.