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AWS Generative AI Immersion Day: Building Custom GenAI Applications with Amazon Bedrock

Date: March 20, 2025 | Time: 1:00 PM - 5:00 PM (CET)

Virtual: Link provided upon registration.

In this session, participants will learn how to develop a marketing email generation application leveraging Amazon Bedrock's generative AI capabilities. The workshop will cover foundational concepts of generative AI, provide an introduction to Amazon Bedrock, and offer a hands-on experience in building an application that creates personalized marketing emails.

In this hands-on workshop, attendees can expect:

  • An understanding of generative AI and its applications in marketing.

  • Introduction to Amazon Bedrock and its features.

  • Step-by-step guidance on building a marketing email generation application.

  • Best practices for integrating AI-generated content into marketing strategies.