ASML’s Post

If you're in the software space, my colleague Manisha's journey at ASML will make a fascinating read. She led the roll-out of a crucial digital platform under tight deadlines. Applying our new software development methodology, she played a key role in ensuring a smooth deployment for our customers. Check out her story in this article: http://ms.spr.ly/6044cAeS4

Join us THIS Friday to learn more about Harness and how we handle: - Build and test optimization - Templatization and standardization of build and deployment pipelines - Shifting security left - Improving MTTR and resiliency - Cloud cost optimization - And more...

Every week at TheAnalog.io Newsletter (EE + Manufacturing) we interview industry leaders and expert to get the latest on trends in the electronics and manufacturing industry. Earlier this week we shared our interview with Nick McCleery of Anneal. Here is a quick excerpt from the interview about his thoughts on the 'software for hardware' category: "It's interesting to me because there seems to be quite a repeatable pattern there. You see engineers who have entered the engineering workforce, often at incredibly high-performing organisations, gathered some experience of how things work, then all balked at the general state of affairs and decided it's a complete mess and figured they could do a better job. Frankly, many of them are right, and I think it bodes well for engineering in the long run… but recent experience suggests some of these founders will soon have the same thousand yard stare that I and a few others have picked up over recent years. Unfortunately, I feel like I've learned the hard way that the existence of an important, technically soluble problem is almost wholly independent of whether or not a solution to that problem can be commercialised at scale and in a reasonable timeframe. In our case, we were trying to do something that wasn't very sexy—engineering operations—and that also sat at the heart of things, so came with significant adoption risk. That meant the 'activation energy' required to get going with a customer was incredibly high, and there are a whole host of largely cultural issues with trying to sell software to engineering departments. For instance: They might not see the problem you see, and then they probably won't be keen on being told by somebody else that they're not doing their job right. They have glacial timelines and sales cycles that don't work well for venture backed businesses. They're already software saturated and don't want more software to deal with. When they do want to buy software, they only buy from Microsoft and Dassault/Siemens/PTC/SAP et. al. Their software stack may be dictated to them by their customers. If Boeing is buying parts from you, they might well require that you run Dassault Systèmes software. They think they can solve all of their problems with Excel. They don't want you to have access to their data, and don't like cloud software. They're used to things being as they have been for the last 20+ years and don't want to change." Subscribe to The Analog for more weekly updates and interview's like this one with Nick. https://lnkd.in/e6qyTBss

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